Email Marketing is one of the fastest and most inexpensive ways of developing a relationship with your customers and prospects there is!
A key tool that businesses of all sizes have at their disposal is their email contact list or customer database. Often referred to as customer relationship management or CRM, using email to build relationships with your customers is now more important than ever. Social Media may be getting all the buzz, but email is still a more popular mode of internet communication. Regularly keeping in touch with your customers or prospects is the perfect way to keep you top of mind when the need arises for your product or service.
How we use CRMs has really moved on from the old days of sending out individual or mass emails from your email account. You can now use software to store your lists of email contacts that you can then use to build relationships with and promote your products or services to. They are many free or low-cost options out there such as MailChimp or Constant Contact, or you can buy something more bespoke.
Just a few of the ways you can use email marketing are:
- Email all of contacts instantly
- Personalise your emails to appeal to individual tastes
- Track who has opened your email and use that information in a targeted way
- Integrate your email campaign with your Social Media platforms and your website
Whatever you spend on a CRM system however, it has no value to your business if you don’t have any time to use it!
I work with small business owners to help them set up, run and manage email marketing campaigns that help them grow their business. Whether you’re looking to promote a new product, add value with helpful ideas and advice, or keep people up to date with your news.
So if it’s time you got your email marketing lists working for you, why not give me a call to discuss your ideas. You can call me for a free consultation on 07954 475827. Or fill out my contact me form.