Would you like to improve your interaction with your followers?

I’m guessing like many Twitter users you would, but you’re not sure how!

Twitter is an ever-changing platform, and a great tool for interacting with people in the ‘online world’ that you may not ordinarily get access to in the ‘offline world.’ However, just like in the offline world, it’s important to know how successful your interactions with people online are, and in order to know that, you need to measure what works and what doesn’t work.

Twitter has some great FREE analytics tools and features that can help you understand how well your tweets are performing. This data, with its rich and actionable insights, lets you measure how you interact with your followers.

In this blog post I will show you how to take advantage of these tools and features to take your Twitter Marketing to the next level.

1. Twitter’s revamped quote tweet button

Previously the quote functionality on the desktop version did only what it said on the tin, and didn’t allow you to add your own comments to a tweet (you can still currently “quote” a tweet on the android app, allowing you to get round that restriction). This new retweet feature will now embed the original tweet instead of simply quoting it as text.

If you’re a big retweeter you’ll know that one of the biggest complaints about the previous way quote retweets were handled was that you barely had any characters left to add a comment, which defeated the purpose of quoting in the first place.

Sadly you still can’t add a photo to this new quote tweet feature, but hey, let’s not be greedy!

So, how can I use this to my advantage?

  • There are a number of ways you and your followers can benefit from this feature:
  • It allows you to have a lengthier engagement experience with your followers
  • It’s a great place to add your own hashtags so they’re not distracting from the original tweet
  • Your profile appears in the feed of a lot more people, some of these will be potential customers
  • You can more easily see and find users you have shared interests with – think opportunities!

To use this new feature:

From the web:

  1. Hover over a Tweet.
  2. Click the Retweet icon.
  3. A pop-up will show you the Tweet and a comment box.
  4. Type your own comments in the Add a comment field.
  5. Click the Tweet button.
  6. The Tweet will then be shared with your followers as a quote Tweet!

From mobile apps:

  1. Tap the Retweet icon.
  2. Tap Quote Tweet.
  3. Add a comment and tap Tweet.
  4. The Tweet will then be shared with your followers as a quote Tweet!

Below is a screenshot of how the retweet will look in your feed. Your followers can then click on the original tweet to see any images or click any links

As you can see from the screenshot, instead of people having to click on a tweet to see your input, it’s right there in their feed. It’s a great opportunity to get your profile in front of more people!

Twitter is rolling this feature out to the web and iOS versions already, but at the time of this blog post Android has been put on the infamous waiting list for now!

2. Twitter’s FREE Analytics Tool

Another great feature is Twitter’s free analytics feature, and the amazing info it gives you! Such analytics were previously only available to users who used the paid for ads feature. Click on the analytics icon to see more information about how your tweets are performing

Now as well as the retweet and favourite count, you can also see other really useful info, such as:

  • How many times your tweet was viewed
  • How many times users clicked on links in your Twitter handle or profile

A click on the “View details” section reveals more insights as in the example below:

So what are these metrics and how can I use them?

Impressions (or reach as it’s sometimes referred to), mean that a tweet has been delivered to the Twitter stream of certain accounts. Not everyone who receives a tweet will read it, so you should consider this a measure of potential impressions. Impressions should be used as a metric to give you an idea of the overall size of your potential audience.

Engagement metrics like retweets,  favourites and replies, are evidence of how your tweets are performing. It tells you how much engagement you’re having with your followers and other users. If a particular type of content performs well, you know that your audience loves it, so you can give them more of what they actually want to engage with.

User profile clicks show you how many times users have clicked on your profile. This again gives your profile more exposure, especially if you have links in your profile that will drive traffic to your blog, web page or YouTube channel for example.

Twitter Analytics tips

Twitter Analytics give you some great insights into how you can measure the success from your Twitter profile. Here are some tips for using them:

Tip #1: Find your most engaging tweets. Do the tweets include pictures or videos or maybe links? Are they funny or serious? measuring these metrics will help you with composing future tweets so that they have a bigger reach to your followers.

Tip #2: Gain knowledge about your audience. Use this information to generate content that your audience will like. Appealing to a specific audience with the right content will lead to increased retweets, replies, and mentions.

Tip #3: Compare how your tweets are performing over time. Keeping an eye on these insights can prove that your social media efforts really do pay off!

Tip #4: Split test your content. Tweet the same content using different headlines, images or even a quote about the content, and see which one performs better. This goes a long way to finding your “sweet spot”, the type and manner of tweeting that your audience most engages with.


A big part of your Marketing success on Twitter will be driven by how well you interact with other users. Some of these users will be potential customers, and so being able to measure what works and what doesn’t work is crucial if you want to get in front of them and stay there.

These FREE Twitter tools and features are easy to use and give you a great opportunity to improve your interaction with your followers, gain new ones and better position yourself.

Do you use any of the these tools and features to improve your engagement with your followers? If so, how is that going? I’d love to hear what results you’ve had using them or any others that have given you results, so please do leave me a comment below.

These are just a couple to tricks you can use to improve your interaction of Twitter. If you’d like to learn more about how I can help you take your Twitter Marketing to the next level, you can call me on 07954 475827 or use my contact form.

Other recommended blogs:

Top Twitter Tips #4 ~ Using Twitter For Customer Services

Top Twitter Tips #3 ~ Successfully Manage Your Twitter Marketing On The Go

Top Twitter Tips #2 ~ Twitter Favourites

Top Twitter Tips #1 ~ Twitter Networking Hours

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